About us

A Story Built on Style, Passion & People

Since 2016 , we started this store with a simple but powerful idea:
to create a fashion brand that feels personal, stylish, and truly connected to the people who wear it.

We are Emma & James, the founders behind Emma & James vancouver, and this brand is the result of our shared love for fashion, quality, and human connection.

What began as a small idea has now grown into a brand we are incredibly proud of — one that has been trusted by thousands of customers over the past decade.

Why We Started Emma & James vancouver

Fashion has always been more than clothing to us — it’s about confidence, comfort, and self-expression.

After years of working in the fashion industry, we noticed something missing:
brands were either focused on trends or quality, rarely both — and often forgot the person behind the purchase.

We wanted to change that.

Emma & James vancouver was created to offer timeless, versatile pieces that women can wear in real life — for work, weekends, travel, and everything in between. Pieces that feel good the moment you put them on, and still feel right years later.

10 Years of Experience in Fashion

With over 10 years of experience in the fashion industry, we’ve worked closely with designers, manufacturers, and creatives from around the world.

This experience has taught us:

  • How to recognize quality fabrics

  • How fit and comfort truly matter

  • How trends should serve people — not the other way around

Every collection we release is shaped by what we’ve learned over the past decade, combined with feedback from our customers.

And we’re proud to say: we are still learning, evolving, and improving every day.

What We Stand For

At Emma & James vancouver, our values guide every decision we make.

We believe in:

  • ✔ Quality over quantity

  • ✔ Honest pricing

  • ✔ Personal customer care

  • ✔ Clothing that fits real lifestyles

  • ✔ Long-term relationships, not quick sales

We don’t see our customers as order numbers — we see them as individuals.
That’s why we take a personal approach, always looking at what our customers actually need, value, and expect from us.

Personal Service, Always

One of the things we are most proud of is how personal our brand feels — even as we’ve grown.

We listen.
We respond.
And we genuinely care.

Whether it’s feedback on a product, a sizing question, or support after a purchase — we believe great service should feel human, not automated.

Looking Ahead

As we look to the future, our mission remains the same as day one:
to create clothing that women feel confident wearing, supported by a brand they trust.

We are incredibly grateful for the community that has grown with us over the past 10 years — and we can’t wait to continue this journey together.

Thank you for being part of Emma & James vancouver With love,

Emma & James
Founders of Emma & James vancouver